Illustration: Aleksandra Apaza
Zooba is an Egyptian street food restaurant based in Cairo. Their food is a modern twist on traditional classics. With the opening of their first store in NYC, they came to us for a new brand identity. We went to Cairo and were inspired by the beauty of the layered visuals we saw on the streets: the hand-painted typography on foul carts, geometric patterned tapes, mix & matched colored tiles, posters, and painted illustrations on walls.